
He generally has the sense to know he is a shill so he will ask fans not to send him letters calling him a shill, he makes this plea under the illusion that he is speaking to the Google-hating fringe. He often dismisses these accusations preemptively.

His Twitter stream is inundated with cries of “shill” every time he opens his mouth. The comments on Jarvis’ blog are filled with accusations of impropriety, although he chuckles them all away. Howard Stern fans, who don’t particularly know what Google is, berate him as a Google Shill after his appearances on that program. He wrote publicly about his surgery and his ensuing impotence on his blog. He just lives in NY and somehow got a professorship. When Jeff Jarvis, a professor at City University of New York and digital enthusiast, was told he had prostate cancer, he did what came naturally.

He may not even realize it, the man is of average intelligence. Hear Jarvis give a few quick thoughts on the future of news below.His entire livelihood is tied up in this company and we are supposed to believe this doesn’t affect his opinions? Does it matter that the money for the PR stints comes from an intermediary and not directly from his friends Sergey and Larry? It is human nature to love that which feeds and sustains us.

The real goal of the digital-first philosophy, he said, is for news outlets to become "fully sustainable digital enterprises, before print is unsustainable," Jarvis also advised that news should not be broken up by medium, such as print, web and mobile, but by readers' needs, depending on their interest and how much time they have available. And we have too much of that going on in this industry. "If you're not the best at what you do – if you're the 20th best or the 30th best – don't bother doing it. Jarvis said his most retweeted line ever is: " Cover what you do best and link to the rest". Abundant articulations for horns, striking dynamic contrasts, and an expandable solo section are highlights. "No one can do everything, and you have to figure out what you do," he said. This tune will energize any big band program. In an increasingly crowded news space, all outlets have to find their niche. It makes sense for outlets to work together through collaboration and curation, "sharing content and audiences" which could improve the scope of coverage and public service for everyone. It is also important for news outlets to acknowledge they are "not alone", said Jarvis.

"Because if we keep on going with volume, with the old media metrics, the mass media metrics of reach and frequency, transpired to our world in terms of pageviews and unique users, then we'll be commodified as a business." "And so we have to decide what we really are," continued Jarvis. "We've learned what BuzzFeed does," he said, "but we don't want to become BuzzFeed."ĭespite hiring credible journalists and beginning to offer serious news and investigative reporting, BuzzFeed is struggling to shake its reputation as the original pusher of listicles and cute animal pictures to attract high pageviews and social shares.Īt the same time, many news outlets have picked up on BuzzFeed's digital success, seeking to emulate some elements in their own style and voice. Jarvis cautioned against an over-reliance on traditional metrics as a measure of success, stating that "pageviews will lead to nothing but cats, and crap". The New York Times' James Robinson revealed how the outlet is using Reddit to monitor discussions around NYT stories, while The Washington Post's Greg Barber spoke about his role on The Coral Project, an initiative to encourage new communities which are more targeted towards how people like to interact with each other. Tow-Knight Center for Entrepreneurial Journalism, CUNYs Craig Newmark Graduate School of Journalism. Pageviews will lead to nothing but cats, and crap Jeff Jarvis, CUNYThe importance of a better understanding of the audience was a theme that cropped up throughout the conference in Washington DC. Jeff Jarvis (born July 15, 1954) is an American journalist, professor, public speaker and former television critic.
